Automotive Forum

Event organisation of the SAP Automotive Forum 2018

The 16th SAP Automotive Forum took place in Wiesbaden. SCHERER WERBUNG was again able to take over the event organization for SAP. Nearly 700 international participants from the automotive industry met at the RheinMain CongressCenter Wiesbaden on July 4 and 5, 2018.


Innovative innovations from the world of networking and digitization were presented and discussed in a trend-oriented manner. Several forums were integrated into the exhibition area, giving participants the opportunity to create their own agenda and visit the partner stands at the same time. Accompanying showcases made the exhibition even more interesting.


The SCHERER WERBUNG team was responsible for the complete event organisation of the forum including participant management, accompanying exhibition and the evening event.

The congress organization includes among other things:

  • event organisation in cooperation with the client
  • location research and selection of suitable premises
  • planning and coordination of plenary sessions and breakouts
  • complete participant management incl. handling of fee transfer
  • planning, coordination and commissioning Technical requirements such as projection, lighting, sound, interpreters, etc.
  • planning and organisation catering
  • concept development and organization of the evening event
  • budgeting and payment processing
  • coordination of all trades/suppliers
  • exhibition conception and management

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